Making people think, feel and act differently.

An independent multi-sector communications consultancy, founded by senior agency practitioners.

Journalists and stakeholders are busier, harder to please and less receptive than at any other time and employees, consumers and partners are often cynical
by default.

We overcome this by building intelligent programmes that bind people in from the start.

This collaborative approach means creating content with, and for, audiences rather than talking at them and hoping they'll like what they hear.

The quality of a story isn't enough in today's communications landscape.


Our senior corporate communicators are unconstrained by restrictive structures larger agencies have in place. Being closer to our clients allows us to make more valuable contributions to their business.

  • Strategic planning
  • Programme development
  • Issues management
  • Change and internal communications
  • Provocation programmes
  • Proactive press office delivery


From the innovators, policy makers and healthcare professionals through to patients, we create and deliver insightful PR delivering the right information to take evidence- based decisions.

Our art is in aligning client communications with the priorities of the healthcare sector.

  • Market access strategies
  • Media relations
  • Regulatory and HTA approaches
  • Disease awareness
  • Patient advocacy
  • Issues management

How can we help?

Paul Davies

Managing Director, Corporate

Paul has helped some of the world's leading organisations to say less and mean more.

His expertise in commercial communications spans corporate reputation management, business-to-business
market development.

Pat Pearson

Managing Director, Healthcare

Pat has helped leading healthcare industries and organisations launch new treatments, build alliances and manage issues.

He has delivered award-winning campaigns and created high-profile initiatives on behalf
of his clients.

His experience covers product and corporate communications for the healthcare sector.

Our Clients

We are proud to represent some of the world's best known and most respected organisations across a diverse range of industries.



Our latest news and views.

firstlight gar till Goteborg*

*firstlight does Gothenburg Blog by Iain Alexander After weeks – nay, months – of fevered speculation at Cowcross Studios as to the destination of the fabled (some would say infamous; others, notorious) firstlight strategic off-site, it had been revealed in early November that talk of a two-day tour of the roundabouts of Milton Keynes had […]

The dawn of personalised medicine?

Jeremy Hunt's speech at today's King's Fund AGM calling on the NHS to "embrace the technology revolution" and learn lessons from sectors such as on-line banking, was surely welcome news to patients the length and breath of the country. Being a man of a certain age, with a healthy interest in less than healthy pursuits, […]

LinkedIn's Bring In Your Parents Day is back!

Today our client, LinkedIn, marks its second annual Bring In Your Parents Day and businesses across the capital, the UK and the world are getting involved, bringing their mums and dads to their workplace to give them a taste of what they do for a living. Last year's initiative saw over 15,000 businesses and individuals […]