Firstlight appointed as UK PR agency for Klarna 


By Isabelle Watson - 27th February 2017

We’re excited to announce that we’ve been appointed as the retained UK agency for Swedish fintech unicorn Klarna, with a brief to build awareness of its innovative payments solutions among UK consumers and retailers.

Klarna is one of Europe’s most successful and ambitious fintech businesses and we’re thrilled to be working with such an innovative company during this exciting period of growth.

Klarna has a fantastic story to tell. Founded in Stockholm in 2005, it offers seamless online payment solutions to 65,000 merchants and 45 million consumers worldwide. Backed by Sequoia Capital and active in 18 markets, the company was recently named as one of the top ten most disruptive companies in the world by CNBC.  Its goal is to become the world’s favourite way to buy.

Already, we’ve helped them to successfully launch their new Buy Now Pay Later solution with the Arcadia Group, and forge new partnerships for growth.

We’re proud of the fantastic results that we’ve achieved over the last few months. Klarna has been featured in everything from the FT, The Times, Forbes Magazine, to Business Insider, Management Today, to Sky News, BBC and CNBC. This has helped to boost brand awareness and generate important new business opportunities.

We’re looking forward to continuing our partnership to take Klarna to the next level in the UK.

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