Ever met a ‘consumer’ or a ‘patient’? No, neither have we. That said, we’ve come across plenty of ‘people’ in our time, and you know what? Everyone of them is that little bit different.
We work hard to understand these differences. What someone’s needs are. What interests them. Who they respect. And, of course, where they get their information from. Only then can we develop communications programmes that not only reach, but truly inform people and drive real behaviour change.
This means going beyond column inches to blend traditional media with online, social or – dare we say it – good old face-to-face engagement.
If you’d like to find out more about us, or have an exciting brief, please get in touch