Sarah is an Account Manager. Since joining firstlight in 2017, she has worked with clients across a variety of sectors, including HR and skills development, marketing and advertising, real estate, and hair and beauty.
Sarah currently works with eBay Advertising, lastminute.com group, City & Guilds Group and Salon Services, helping to manage campaigns and taking care of press office and speaker bureau activity. An avid linguist, Sarah speaks French and Spanish and previously worked as an editor for a publishing company in Madrid.
Keir is a Director with 15 years’ PR experience, during which he has helped tell the story of brands including LinkedIn, Lloyds Banking Group, Cable&Wireless Worldwide and Lloydspharmacy. He started in the not-for-profit sector, supporting charities with media work on a huge range of issues at a local, national and international level.
Before joining the firstlight family, he worked at a B2B agency specialising in workplace and employment issues. Clients included management consultancy Moorhouse, Hays, international leadership consultancy DDI and the Institute for Employment Studies. Keir currently leads firstlight’s work for CitySprint, City & Guilds Group and American Express.
Amelia is an Account Director at firstlight. Here, she specialises in the marketing and advertising sector, having helped launch lastminute.com group’s publisher business, ‘Travel People’ and build its profile across EMEA. Current clients include eBay Advertising and The Trade Desk, for whom she acts as a ‘hub’ managing agencies across Europe.
Prior to joining firstlight in 2015, Amelia worked at an integrated agency managing public affairs and PR campaigns for a variety of clients in professional services, retail, leisure, health and energy – including NHS England, the British Retail Consortium and Air Products.
Justin has been a director at firstlight since its foundation in 2009. He has over 25 years’ experience in corporate communications and reputation management, helping clients across a broad range of sectors to shape and tell their stories.
Justin has extensive expertise in real estate and financial services, creating and managing campaigns for some of the world’s leading players in these markets, such as Aberdeen Standard Investment, Aviva, Grosvenor and Hines. During his career, he has held senior roles in both agency and in-house.
Emma is an Account Director at firstlight, with experience managing clients across multiple disciplines. Emma has developed and activated integrated communications campaigns for businesses in a range of sectors - from transport and logistics to retail and advertising to professional services.
Emma's current client portfolio includes the City & Guilds Group, American Express and Kantar Media. Prior to joining firstlight in 2015, Emma spent two years at Edelman, working across businesses in the consumer, corporate and B2B space.
Paul founded firstlight in 2009.
His 25-year career has seen him help some of the world's largest (as well as most nimble) businesses use communications to shape their growth agenda.
Electra is a Senior Account Executive at firstlight with experience across a variety of sectors, including retail, finance, sustainability, beauty and logistics & transport. Current clients include CitySprint, Klarna and Sally Salon Services.
Before joining firstlight, Electra worked at a charity PR agency on clients including the Holocaust Memorial Day Trust. Outside work, she loves reading, travelling and all things musical theatre-related.
Kelly has been the Office Manager at firstlight since 2017. As well as ensuing the smooth running of the agency, she supports the HR, Finance and I.T functions.
Prior to joining the firstlight team, she enjoyed a varied career including stints as a business developer, kitchen designer, recruitment consultant and HR administrator. Outside of work, Kelly loves to travel and hitting the gym.
Zack is an associate director with almost a decade’s communications experience. He has a strong background in crisis, issues and change management, having helped guide a number of high-profile businesses through challenging period.
Prior to joining Firstlight Zack spent two and a half years working in Kenya where he worked on a wide range of blue chip businesses and NGOs – including Barclays Bank Kenya, Microsoft and the Bill and Melinda Gates Foundation. Outside of the office Zack can be found mixing his passions for sports and red wine.
Aylin is an Account Manager with experience in a variety of sectors, including oil and gas, tech, and influencer marketing.
Prior to joining firstlight, Aylin worked across B2B and consumer clients at Weber Shandwick. Her clients included one of the world’s largest oil companies, where she was part of the EMEA as well as global hub, navigating clients, stakeholders and partner agencies across many different countries.
Aylin speaks German and Turkish (and the sad bit of Italian that’s left), and worked in a boutique PR agency in Germany prior to undertaking her masters in PR and Corporate Communications in London.
Daisy - Mae is an Account Executive at firstlight and her current clients include Kantar, Sally Salon Services and Tink. She joined firstlight as an Intern in October 2019.
Before joining firstlight, Daisy - Mae worked as an Event Coordinator at a music venue. Outside of work, Daisy often DJs and she loves going to gigs.
Anna is a Director with experience developing and delivering global corporate campaigns across a range of sectors, including financial services, technology, retail, food and drink and marketing. At firstlight she leads on Klarna, Tink and IRU.
Before joining firstlight Anna spent five years at Cohn &Wolfe, overseeing Ferrero's corporate and public affairs strategy and running programmes for ScottishWidows and Lloyds Banking Group.
Janelle is an account director with cross-sector experience, including financial and professional services, energy, workplace and employment, outsourcing and technology. She has a keen interest in research & strategy and has created & activated campaigns for a range of clients, from the world’s most recognisable brands to start-ups. Prior to joining firstlight, Janelle worked across consumer, B2B and corporate clients at Weber Shandwick.
Sam is an associate director in the firstlight team, with experience of leading a wide range of corporate, B2B and consumer-facing campaigns. At firstlight Sam has launched lastminute.com group's advertising business ‘Travel People’, led a programme for GTR highlighting the great people on the railways and designed PR campaigns for clients including American Express and Ageas.
Prior to joining firstlight, Sam oversaw PR and partnership campaigns for the Home Office’s Cyber Streetwise campaign and managed PR for BIS’ GrowthAccelerator programme. She has worked with a variety of clients in financial services, media & advertising and professional services.
Amrish is the Finance Director at firstlight, since October 2014. He is a Fellow of the ICAEW and spent over 20 years in Financial Services - across Gartmore Fund Management, Swiss Re, Fox-Pitt Kelton and Macquarie - before moving into consultancy and public relations.
His interests are hiking, for which he undertakes annual challenges to raise funds for charity, and conservation.
Charlotte is a senior account executive at firstlight, works with clients spanning ad tech, business education and professional services.
Previously, Charlotte worked at an agency specialising in business schools, universities and academic think tanks, where her clients included the London School of Economics and Ecole Polytechnique. She also worked in-house at a private equity & infrastructure investment manager before joining firstlight. Outside of work, she enjoys good books, live music and red wine.
Rosie is an Account Executive at firstlight, after initially joining us as intern. Rosie currently works with clients across the HR and financial services sectors including City & Guilds and Personio, working on campaigns and running press office activity. Outside of work, Rosie loves to travel.
Isobel is an Account Executive at firstlight. Before joining the team Isobel was based at a tech and investment agency, focusing on the cybersecurity sector with clients such as FireEye, Censornet and Positive Technologies. She also worked with VC clients including Jaguar Land Rover’s InMotion Ventures and Parkwalk Advisors.
Outside of work, Isobel’s hobbies lie in all things artistic - not much makes her happier than watching a really good sunset, then going home to paint it.’
Josie is a Senior Account Executive at firstlight, working across a number of areas including the transport and HR/employment sectors. Current clients include INREV, Quinyx, Jato and City & Guilds.
Prior to joining firstlight, Josie worked for KL communications specialising in corporate and product PR for boutique and international clients across the asset management and real estate space.
Outside of work, Josie enjoys wildlife and spending time in nature, alongside travelling and cooking.