Work

We're proud to represent some of the world's best known and most admired organisations across a diverse range of industries.

Below is a small snapshot of our experience - click through the logos to find out how we've helped our clients with their reputational challenges.

The Trade Desk

The Trade Desk challenged us to drive business growth by taking a bold stance on the challenges facing the advertising industry today. Through a combination of data storytelling and crafting points of view on the issues that matter to its customers, we have created a receptive environment for sales by generating widespread coverage across the marketing press. And, acting as a hub agency for France, Germany and Spain, we’ve helped the company generate consistent results across EMEA.

Quinyx

Swedish workforce management software provider, Quinyx, asked firstlight to help raise its profile in the UK and create a receptive environment for growth.

We worked with Quinyx to create a strong brand voice, calling for employers to give UK workers ‘a voice and a choice’ through greater flexibility. We bought this to life through a press office programme and research into the UK’s 24-hour workforce.

Quinyx has reported sales leads generated as a result of the research launch and supporting media programme.

Klarna

A fintech payments unicorn that does things decidedly differently, Klarna has conquered the payments market and achieved cult brand status in the UK. firstlight began working with Klarna in 2016 and has positioned Klarna as a disruptive and exciting force in retail, using communications to drive merchant acquisition and mainstream awareness for the brand.

At the same time, we have helped Klarna protect its reputation and cement itself as a responsible lender in the eyes of customers, stakeholders and policymakers by implementing a corporate responsibility programme for the business.

IRU

As the world’s road transport organisation, IRU is the global authority on transport, trade and logistics. By building an integrated communications and advocacy strategy, firstlight has helped IRU articulate its position on global mobility issues to engage an audience of businesses, policy makers and transport operators.

From building relationships with high profile international journalists, to delivering global research campaigns, and leading the communications strategy for IRU’s World Congress event, firstlight has helped IRU enhance its reputation and influence on the world stage.


DWF

DWF is multinational law firm headquartered in the UK, and has been ranked by the Financial Times as one of the most innovative legal businesses in Europe.

Our work supports DWF's Financial Services, Retail, Food & Hospitality, and Energy & Industrials practice groups. We help them go 'beyond the law', talking not in legalese but positioning their partners as sector experts with an unrivalled view of the challenges and opportunities their clients face in fast-evolving and highly-regulated industries.

Criteo

We act as Criteo’s content creation engine to build awareness of its value proposition amongst a core audience of clients and prospects, via a range of channels and touchpoints.

From media coverage in key trade publications to nurture campaigns to thought leadership reports and digital content, we have created an integrated marcomms programme to showcase Criteo’s unique offer and high performing adtech to grow its business across Europe.

City & Guilds

We’re supporting the growth of one of the UK’s most recognised brands, helping it lead the skills debate, shape the education agenda and highlight the breadth of its offer.

Working with brands across the Group, we’re helping it engage employers and FE stakeholders to create a workforce that’s fit for the future, positioning it around key issues like the apprenticeship levy, the nation’s leadership skills and T levels. We’re also highlighting its valuable purpose work and celebrating its 140 years of experience supporting our economy.

Ageas

As one of the UK’s largest car insurers, Ageas had been an active campaigner for road safety for several years, but this work had lacked impact. Ahead of its 2018 campaign, Ageas briefed firstlight to help position the business as the leading insurance voice in road safety.

firstlight created a new and impactful narrative and comms plan for the campaign. Coverage included a segment on BBC Breakfast and widespread regional coverage highlighting Britain’s most dangerous roads and Ageas’ commitment to improving them.

Linkedin

As the world’s leading professional network, LinkedIn aims to establish itself as the global authority on talent and the go-to source for insights on employment trends.

We're helping LinkedIn share powerful insights derived from the breadth and depth of its platform. In doing so, we have elevated LinkedIn’s commentary to span wider geopolitical and economic issues that impact people every day – whether member, employer or policymaker.

Our work supports LinkedIn’s efforts to explain its impact as a business and drive transparency through its external comms.

Ebay Advertising

Everyone knows eBay as the UK’s largest online marketplace. But the business needed to demonstrate its value to brands who are seeking more than just ad inventory.

Firstlight has created a number of platforms to highlight opportunities for brands to engage with eBay’s huge, purchase-ready audience. This includes the eBay Barometer – a monthly snapshot of what Britain is thinking through the way it searches and shops, which fast became an invaluable asset for PR, marketing and sales.

CitySprint

firstlight's work with CitySprint is all about moving the Group out of the shadows, demonstrating its leadership credentials and taking its rightful place as part of the very fabric of the business landscape.

As a first mover in the same day delivery market, we’ve helped the Group expand into new markets – including healthcare and retail – and highlight its industry-leading sustainability work. We’ve also built a platform to help it engage its SME customers and show how delivery is rewriting any number of industries.